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Social Media For Business
The Balance of Power Has Shifted to Consumers
Social media is the blending of Web 2.0 technology and social interaction resulting in valued, user generated content. When people interact via technology, that data is able to be analyzed by the Search Engines to help determine how to rank websites.
Simply put, if we can help get people talking about your business in a positive way, or sharing content related to your business, you will begin to build trust with consumers of your content. Google will interpret those actions as endorsements and reward you accordingly with higher rankings.
Find people interested in your industry -> Provide valuable content -> Capture their information -> Interact, build trust -> MORE SALES!
For an interesting overview of the growth and impact of Social Media, check out the following video.
Simply put, if we can help get people talking about your business in a positive way, or sharing content related to your business, you will begin to build trust with consumers of your content. Google will interpret those actions as endorsements and reward you accordingly with higher rankings.
Find people interested in your industry -> Provide valuable content -> Capture their information -> Interact, build trust -> MORE SALES!
For an interesting overview of the growth and impact of Social Media, check out the following video.
Overview of Leading Social Media Portals
 | Facebook is a social networking service that lets you connect with friends, co-workers, and others who share similar interests or who have common backgrounds. Many use it as a way to stay in touch after finishing school, or as a way to share their life publicly. From a business point of view, Facebook provides a turnkey platform to more easily communicate with your customers. While you may not always like what you hear, Facebook's growing influence is undeniable and must be reckoned with. |
 | Twitter is a real-time information network that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations. At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters in length, but don’t let the small size fool you—you can share a lot with a little space. Connected to each Tweet is a rich details pane that provides additional information, deeper context and embedded media. You can tell your story within your Tweet, or you can think of a Tweet as the headline, and use the details pane to tell the rest with photos, videos and other media content |
 | The purpose of LinkedIn is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections. Users can invite anyone (whether a site user or not) to become a connection. |
 | YouTube is a video-sharing website on which users can upload, share, view and discuss videos. Increasingly, businesses are using Youtube.com to create unique product related content with the hopes that it becomes viral. |
