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LOCAL SEARCH ENGINE OPTIMIZATION
Raise Your Hand if You Need More Customers
Increasingly, people are turning to the Internet search engines for the products and services they want to buy locally.
“43% of all Internet searches include a local identifier”¹
If your business operates in a local or regional market, and you’re not appearing in the local search results, you are losing customers.
What is Local Search Engine Optimization?
When consumers search for products and service with geography in their search phrase (ie Brooklyn Pizza) or, their smart phone’s GPS activated, the search engine’s will increasingly present local listings over national chains who may happen to do business in that market.
Localized searches now trigger a different algorithm which seems to place more value on the local strength of the brand, whereas previously, the national strength of the brand would have primarily influenced its local rankings. Additionally, now accompanying these local results are unfiltered customer reviews pulled from social media portals and local product review sites providing consumers with a convenient, robust tool to research and evaluate local businesses.
Local search engine optimization has quickly become an essential consideration for local businesses.
- Put your business on the map. Literally. On Google, Bing and Yahoo.
- Claim any existing business listings for your company allowing you to control them.
- Optimize your listings for your targeted keywords, phrases and categories.
- Submit those listings to local directories to begin establishing a track record with the Search Engines.
- Implement coupons and photos into your listings.
- One time report of recommendations to optimize your website
- Provide Analytics and Reporting so you know how your customers are finding you.
